top of page
  • Writer's picture

The No-BS Guide to Web Design for Small Businesses

Web design doesn't have to be a Rubik's Cube, but it does need to kick ass.

Quick Rundown: We're breaking down the essentials of web design, no fluff, no jargon—just straight-up, actionable advice.

Choosing the Right Platform

Listen, not all website platforms are created equal. You've got WordPress, Shopify, Wix, EditorX, Squarespace, Webflow and a bunch of others. Here's the lowdown:

  • WordPress: Great for customization but can be a beast to manage.

  • Shopify: Your go-to for e-commerce. Simple, but not as flexible.

  • Wix: User-friendly but might limit you down the road.

  • Editor X: Responsive and limitless design options but can be tricky to learn. Has an entire CRM built in.

  • Squarespace: Many templates look the same, and hard to make fully responsive but easy to manage.

  • Webflow: Responsive but can be tricky to learn. Can use for e-commerce but will be limiting.

Pick what fits your needs, not what some tech guru swears by (unless it's your designer telling you what will work best for you. Always listen to your chosen expert 😉)

The Importance of UX/UI

Ever walked into a store and couldn't find shit? That's what a bad UX (User Experience) feels like. And UI (User Interface)? That's the look and feel—the vibe of your digital storefront.

  • Good UX: Makes your site easy to navigate.

  • Solid UI: Makes people want to stick around.

Combine the two, and you've got a website that's not just pretty but pretty damn effective.

Color and Typography

Your website's colors and fonts aren't just window dressing; they're part of your brand's voice.

  • Colors: Choose a palette that aligns with your brand's mood. If you're all about zen, maybe skip the neon.

  • Typography: Fonts speak louder than words. Choose one that screams "you" but is also easy on the eyes.

Alright, let's wrap this up. Your website is your online HQ. It needs to look good, feel good, and most importantly, work well.

If your website isn't up to snuff, it's like showing up to a business meeting in sweatpants. Don't be that guy. Get your website in shape, and watch your business thrive.

If you have any questions or want to chat about working together, please reach out!


Hey there, I'm Nicole Foley, the creative force behind Soul's Core Studio. I offer kickass branding and web design services for down-to-earth entrepreneurs and small businesses. Tired of cookie-cutter designs and ready to stand out? Let's make your brand unforgettable. Hit me up and let's get this party started!

7 views0 comments


bottom of page